Love listening to your fave podcasts but want to create your own? Lots of our Mummyologists have asked us where to start. We are excited to have Sarah Holloway join us on The Mummy Hub to talk all things PODCASTS! Sarah originally started her career in law and then decided to take on the challenge of leaving the corporate world to pursue her YAY and co-founded Matcha Maiden, Matcha Mylkbar as well as her successful insta account Spoonful_of_Sarah and amazing podcast Seize the Yay!
What inspired you to start the Seize the Yay podcast?
It had been a crazy few years of moving out of law and into business with Matcha Maiden and Matcha Mylkbar and I had reached a point where I’d left the corporate environment but almost created another one for myself in our own businesses. Somehow I was on the edge of burnout even when I was my own boss and could actively prevent that and I started reflecting on why we all get caught up in “productivity” and “achievement”. I think I realised that life is just going so fast and we live in a climate of success and “goal kicking” so can often get caught up in the hamster wheel of being busy just for the sake of it. And that “busy-ness” often strays further and further away from actually being fulfilled or having any JOY in our lives. So the podcast started to look at that concept of “yay”, of what makes you tick, of finding your joy and keeping your inner child alive and having an identity outside of your output!
Did you know anything about podcasting? How did you get started?
Not even one thing about it! I decided it would be an amazing platform for great conversations, but had no idea what it actually involved. Honestly, I didn’t even listen to that many so I had very little knowledge not only of how to make one but also of how they’re supposed to be structured or what the protocol is for releasing episodes etc. Like most things I’ve done, I just Googled everything and consulted as widely as possible with others who have podcasts but also avid listeners. Nic is a huge techie so he helped me get all the equipment together and then learning how to edit and record was a YouTube/Google partnership haha.
What are the challenges of creating a regular podcast?
I think time is probably the most pressing issue for most people. Generally you start them for the love, they don’t monetise automatically and it takes a while to build up to that. So it’s finding the time in between your normal life to source guests, book the recording, edit the episode and then publish. But for me that’s the joy of it! I LOVE that process, so I thoroughly enjoy it. In fact if anything, it’s been a challenge finding motivation to do anything other than the podcast!!!
How did you source the equipment you use?
I outsourced haha. Nic is so much better than me at everything tech related so he just stepped in and did all the research.
Do you edit the show yourself or outsource?
I edit it all myself. You definitely don’t have to, some people get it done elsewhere to speed up the process or streamline it a bit. But I absolutely adore doing it. When I’m interviewing, I’m not actively listening to the answers as part of my brain is always thinking of the next question. When I edit, I get to listen to the episode as a whole, choose highlights for the audio snippets I use to promote the episode and also just let the whole experience and wisdom of each guest wash over me.
Do you have established relationships with the people you interview or did you reach out to your guests and hope they would agree to join you on the podcast?
A bit of both. I definitely started out with people I had great relationships with so they were more likely to accept but also because the conversations flow more smoothly and you can tell when the guest and interviewer have a great bond. But now it’s grown a bit and I’m more confident in my ability to lead a conversation (which was a big jump, I’d never been the interviewer before), I also reach out to people I haven’t met before and they’ve also been amazing.
What advice would you give to someone dreaming of creating their own podcast?
Just start! It’s SUCH a rewarding and exciting experience whether or not anyone listens (even though the likelihood is that they will). You never know exactly how many subscribers you have so it’s very democratic and it removes that whole pressure of “numbers” from the process. Just start and produce something great and the numbers will come (or they won’t but no-one will ever know).
At what point did you realise you had a successful show?
A combination of great download numbers and really amazing responses on social media from total strangers.
What does successful look and feel like to you?
Ahhh that’s one of my favourite questions! For me it’s definitely not a financial thing whereas for Nic that’s a big part of his measure. I think we all have to identify what it looks like for us and put the blinkers on to anyone else’s opinion of it. For me, it’s about creating impact for others and also in having a certain amount of choices for myself.
What’s something most people would not know about you? (question inspired by your podcast!)
SO MANY THINGS! Although at the same time I’m a huge oversharer so maybe there isn’t as much left as I thought! I’m adopted, my brother and I share our birthday but he’s four years younger, I speak multiple languages, I adore Harry Potter and I can’t stand slow walkers who take up the whole footpath.