Inspirational business duo Emma and Victoria from The Beach People recently spent some time with Mummyology sharing their story on creating a successful global brand, working together and raising a family.
What inspired you to create The Beach People?
Victoria: The Round Towel was Emma’s idea… however The Beach People was birthed out of our lives living with our families seaside in the Northern Rivers of New South Wales…
Emma: It was such a casual moment. We where sitting on the beach watching our husbands surf. I just looked at all the things I had around me at the beach and it hit me. I turned to Vic and said “round towels could be cool” little did we know what we had just created!
At what point did you recognise that you had a successful business?
Victoria: I think the first time I saw someone using the towel at the beach… I thought that’s cool! Or even the first time someone other than our friends or family followed us on instagram… a real stranger!
Emma: When we launched on Instagram in 2013 I straight away noticed the public reaction to the round towel. I new we had something great when people where willing to order a round towel in the middle of winter and wait 6 weeks for it. The demand was crazy... it was so exciting and it still is!
What are the challenges of working with each other?
Victoria: Probably the Mumma juggle… we get a long so well and work so well together. We are both mum’s of young children who are an absolute delight but it is sometimes challenging!
Emma: I say it all the time to Vic “I’m so glad we are going this together”. Definitely the mummy game and working is a challenge. We both have such young families, Vic has Theodore who is 2, I have Lucia 6, daisy 5 and Fern 1… it's hectic but we make it work.
How do you balance a global business with family?
Victoria: Most weeks we don’t ha! We do our very very best but in the end motherhood and business is an impossible balancing act. I have a few boundaries that help. I put my phone away for about 12-13 hours a day. From 5-6pm until 5-6am. That’s helpful. I try to not work weekends and have scheduled Mummy/Son time (away from devises) during the week. My husband and I also have an organised family meeting '90 minutes once a week' to discuss domestic things… then we have a date once a fortnight to just have fun… it sounds scheduled but it’s pretty flexible and is made to help us. It also helps with the occasional guilty feelings when I am away from the family… I know oh that’s right tomorrow I have a whole day scheduled with my son… next Friday we have a booking for a date and so on.
Emma: I have discovered that when you stop worrying about balance you kinda get it ha. Some weeks my business demands more of me and the girls just have to roll with that. Other weeks one of them are sick and my business just has to roll with that... from 5-8pm I have a no phones and email time. It’s my time with my family. I’m all their’s for dinner, baths, books and bed. I generally don’t work weekends and I make it a priority to have regular dates with my husband.
What advice would you give to other mums looking to take on the challenge of their own business?
Victoria: Just go for it! Make sure you are aware that’s it’s less glamorous than it looks! It’s definitely not a luxurious life that’s for sure… But if it’s in you, you will LOVE it!
Emma: Do it!! If you have ideas and can’t stop thinking about them. It’s a sign! Go for it!
Do you include your children in your business life?
Victoria: My boy is only 2 and doesn’t come into work at all really… but when I am home and working I explain what I am doing “Mummy is on a skype call so you have to use your quiet voice and I have set up something fun for you here to play with"… and so on… I grew up going to the accountants with my parents from about the age of 10… business is definitely in my blood… Theodore may or may not be into it… either way he chooses to go is totally fine!
Emma: We have the girls come to photo shoots from time to time but really only 2 or 3 times a year. Just cause they are so darn cute ha ... they know what I do for work and they love hiding in the boxes in the warehouse.
What do you hope your children’s takeaway will be from your success?
Victoria: I want Theodore to grow up thinking Mummy and Daddy were always around. That’s the dream really… that’s success… that he feels like we are really present…. I also hope he is inspired by both my husband and I’s work to pursue his own dreams…
Emma: I love the saying “monkey see monkey do” it really applies to parenting. I just want them to see me as strong, kind and wise. I pray they would be inspired by our journey and be courageous in their dreams.
What is next for the both of you and The Beach People?
Victoria: I would like at least another 2-3 kids and also another dog and a few chickens… at The Beach People we are releasing our next collection this week. It includes the most beautiful bedding collection made out of eucalyptus fibers… it’s heaven to sleep on… a nice bed is a mumma must!
Emma: Hopefully more of this! Enjoying everyday with my family by the sea. Very excited to be launching our next collection of bath and bedding. And the most luxe hand bags!! Keep following for sneak peaks!
Pic Cred: @Matt_Johnson