What inspired you to create Pixie’s Bows?
I always liked Pixie to leave the house with her hair nicely done and a bow in it. So many people would stop and ask me where I had bought her hairbows and headbands so I decided that we would start producing Pixie’s Bows!
What were the challenges you encountered when the business was in the start up phase?
Look it was an area which didn’t have many competitors, we knew what we wanted to create in terms of look, feel and colours and just went for it. We didn’t really experience any challenges as such, I would more so say that finding the best suppliers around the globe took time as we wanted to produce quality Hair Bows.
At what point did you recognise that you had a successful business?
We were selling online only so the number of orders that were coming in daily were amazing, it only took a few weeks for us to realise we had really found a niche that could be capitalised on if we had our product perfect.
What are the challenges of working with family?
I work with both my Mum and my Husband – they are a brilliant support and I am so grateful to have them on board
There's of course disagreements on product colours and the usual but we always ensure everyone has a chance to present their thoughts and we always consider everything.
What advice would you give to other mums looking to take on the challenge of their own business?
Ensure you are clear in what your offering is, research what other brands are in the marketplace and how yours will be different.
What do you hope your children’s takeaway will be from your success?
That if you want anything in life you need to work for it. They are involved already and they are only (6) – Pixie and (4) Hunter – I want to impart in them that work is important.
Is it your hope that Pixie or Hunter will be more involved in the family business in the future?
I don’t have any thoughts on it, if they want to, they are of course welcome to – I want them to make their own decision and of course I will support them in any direction they go.
Are there plans for further expansion?
We are excited to be launching on the new ICONIC Kids site this July and in August we will be in MYER Stores which for an online only business started just 4 years ago is extremely exciting.